Eric Sprunk, vice president for global product and merchandising at Nike, ended a speech to investors on innovation with a jab at the so called toning shoes driving sales increases for competitors. "Wouldn't it be great if we could make a pair of shoes that made your butt smaller, made my gut look smaller, make your muscles look a little bit bigger, just by putting them on and . walking in them?" Sprunk asked his audience on May 5. "Nobody can do that. I was just teasing." The big market share gains that adidas's Reebok unit and Skechers USA are getting thanks to their toning shoe lines are no joke, however. woman's athletic footwear market, its share slipped 7.2 percentage points, to 31 percent, or $412 million, in the first quarter from a year ago, according to researcher SportsOneSource. Reebok's share more than doubled, to 6.7 percent, or $90.3 million, and Skechers tripled to 17 percent, or $225.7 million. "Nike spent months watching this thing develop and did nothing about it and now they are paying the price of a missed opportunity," said Matt Powell, a sports retail analyst at SportsOneSource. Toning shoes are designed to simulate the feeling of walking on sand and make wearers stabilize their steps, leading to stronger leg, buttock, back, and abdominal muscles, according to Skechers, maker of the Shape ups toning shoe. Reebok says its EasyTones generate 28 percent more gluteus maximus muscle activation than a typical walking shoe, and 11 percent more in the hamstring and calves. Both companies cite research and testing they commissioned to back up the claims. John Pagliano, a podiatrist in Long Beach, Calif., says he gets asked about toning shoes several times a day and he doesn't recommend them. While he said the instability in the shoes causes muscles to work harder, he hasn't seen enough evidence to believe it can firm wearers' backsides. "I say I'm not really sure, and I haven't been convinced by the studies," said Pagliano, who specializes in athletic injuries. A year ago, the top 10 highest grossing athletic shoes didn't include any toning shoes or women's footwear. In a May 16 survey by SportsOneSource, six of the top 10 athletic shoes were toning products: four Shape ups and two EasyTones. Nike had the four remaining shoes, including a pair of Air Jordans that sell for $150. totaled just $17 million in 2008 but jumped eightfold, to $145 million, last year when both Reebok and Skechers introduced their models, according to NPD Group. Skechers featured its Shape ups line in a Super Bowl commercial in February, further fueling sales of toning shoes. In the first four months of this year, toning footwear sales skyrocketed to $252 million 75 percent more than the total for all of 2009. this year. After Reebok ramped up its ads last fall, retailer Foot Locker couldn't keep up with toning shoe demand. Says Foot Locker CEO Ken Hicks: "The American consumer is always looking for an easy way to lose weight, and this proves it." Nike wants to lure women thinking of buying toning shoes to its five year old Free brand, which sells for $85 and the company says simulates barefoot running to strengthen feet and muscles. It plans new versions this fall. "We're excited that women are spending money on athletic footwear, and we think we can get our share," said Charlie Denson, president of the Nike brand. Free can "supply the same kind of benefit to the athlete that maybe some of the others are claiming." In the quarter ended Feb. 28, footwear was the only segment of Nike's North American business to post a sales decline, dropping 1 percent, to $1.2 billion, while overall revenue rallied 6.6 percent, to $4.73 billion. "They realize it's definitely a category, and they can't ignore it," said Chris Svezia, a sporting goods analyst at Susquehanna Financial Group. 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How to Replace Rear Disc Brakes in a Oldsmobile Alero The Oldsmobile Alero is one of the few vehicles that have inboard and outboard brake pads in the rear disc brake system. How to Replace Rear Brakes in a 2005 Chevy Venture How to Replace Rear Brakes in a 2005 Chevy Venture. . you could damage the rotors, which is a more costly problem. Car Repair Maintenance; . The front wheel bearing on the 2002 Oldsmobile Silhouette is sealed within the . DIY Rear Brakes on an Oldsmobile Silhouette. . View Photos. Men Nike Free Run 4.0 V2 Black University Red,When DS hit that mark I bought him his first pair of "real" shoes. Mostly because I wanted him to be able to walk outside, and our ground was frozen so I thought the Robeez that he was in at the time would be cold. Plus I knew he would be moving to the toddlers room at daycare, and they bring them to a playground. Anyway, I looked at lots of different options and wound up going with a pair of the Stride Rite 'early walkers". They definitely have a sole like a "real" shoe, but they're still very very flexible. I went with this pair:liked them because they're sneaker ish but not sneaker ish at the same time. They're really easy to get on and off, and DS has never protested them. Other than one stray pair of Robeez, they're currently the only shoes he owns. Wherever you go, definitely have his feet measured, don't just go by suggested age ranges. DS wears a wide, which I wouldn't necessarily have known to buy. Ditto on Stride Right. They do a fabulous job when it comes to finding the perfect size shoe for your child. DS also has a wide foot, so most other brands would never have been comfortable for him. started with the early walker shoes (I bought the ones that look like a monkey!). Now he's in the regular walkers. The saleslady recommended shoes that were slightly high top since they provide better support at this age. She also recommended laces instead of velcro. I'd rather DS have one pair for good shoes that he was measured for, fitted, etc every few months than 10 pairs of cheap "seems like they fit" shoes. I don't think StrideRite specifically is the end all, be all of children's footwear. They just happen to be what we started with because we were near one. But I can't see myself buying him anything beyond a pair of cheap flip flops or something at a discount store. I HATE uncomfortable shoes, and since DS isn't old enough to verbalize that yet, I want to do my best to make sure that what I put him is is comfortable, supportive, and correct for his foot development.
Moreover We Can Make Top Quality Men Nike Free Run 4.0 V2 Black University Red,Men Nike Free Run 3.0 V4 Dark Grey Reflect Silver Black Like almost every band ever Fall out boy was started by two friends namely Joe Trohman and Pete Wentz, both of whom were eager to make some quick money and enjoy the perks of being a rock star. While the pair were discussing music, Patrick Stump enquired as to the nature of this "band" they were constantly name dropping in an effort to attract women. Far from asking why the hell this total stranger had entered their conversation totally unanounced, they decided to let him audition for the band. Originally auditioning to be a drummer Patrick astounded the others with his impressive vocal range which can often reach the ball shattering high notes. This has since been one of the bands major selling points along with the upbeat tempo and wildly contridictive lyrics. The quality of the bands albums can be easily referenced by the appearence of Mr Stump after it's release. A youthful and full of promising looking Patrick Stump after the release of the first album. A more confident and still rather god damn handsome effort a few years later after the bands follow up album. Ok he kind of isn't trying very hard here but still looks pretty good, taken after the third album. A severe case of Vanilla Ice syndrome after the bands critically panned Folie a Deux album. Radiating handsome once again after the bands indefinate hiatus. Emo or not? Like many a pop punk band before them Fall out boy have at one point or another being defined as "emo", now this isn't exactly a problem, any band that strays from the mainstream and has a member with tattoos and eyeliner can fit this description. It's how a band reacts to this definition that will shape how this suprisingly large sub culture will react. When this happens bands have 2 options. 1. Flip the fuck out and scream and bitch about how your music can't be confined to such a shitty, whiney genre and is deeper than most people can understand. Result: Emo fans bitch about you online, many blogs are created in anger to your statements. 2. Embrace this lable, add it to your evergrowing list of genre's on your bands wikipedia page, start applying products to your hair and move on. Results: Emo fans bitch about you online, many blogs are started in anger due to your arrival into the genre. Fall out boy took the second option and bassist Pete Wentz was only too happy to take on all of the attributes normally concerned with the emo culture to satisfy fans and give pre teen girls a pre Edward Cullen crush. Thanks for taking one for the teamThe bands early work was praised for it's catchy lyrics, upbeat tempo and impressive vocal talent. More than anything we at cracked are impressed with the bands excellent use of puns and wordplay when naming their songs, most of which have nothing to do with the song itself, but they sure do sound clever. Don't You Know Who I Think I Am? Reinventing the wheel, to run myself over Champagne for My Real Friends, Real Pain for My Sham Friends Snitches and Talkers Get Stitches and Walkers As impressive as this is at cracked we are still disappointed at the lack of dick jokes and pictures of boobs they manage to shoe horn into their work. Men Nike Free Run 4.0 V2 Black University Red The agile vampire bat can run as well as fly. SPL Vampire bats' thirst for blood has driven them to evolve an unexpected sprinting ability. Most bats are awkward on the ground, but the common vampire bat can bound along at more than 1 metre per second. Researchers made the discovery at a ranch in Trinidad, with five adult male vampire bats (Desmodus rotundus), which they caught using cows as bait. They put the bats on a treadmill inside a Plexiglas cage and recorded their movements with high speed video. "We knew they could hop and are very fast, but we weren't expecting this. Instead of walking fast, they ran," says Daniel Riskin of Cornell University in Ithaca, New York, who reports the results in this week's Nature1. knew they could hop and are very fast, but we weren't expecting this. Instead of walking fast, they ran. But their style was quite different from anything the researchers had seen in other mammals (see video). As the bats are built for flight, with winged forelimbs that are much stronger than their hind legs, they have developed their own unique running technique. They land on their hind legs, rock forwards on to their wrists, then launch themselves up and forward with their forelimbs before landing again on their back legs. Research suggests that bats (Chiroptera) lost effective terrestrial locomotion early in their evolutionary history, so it seems the vampires must have evolved it anew. "The vampire bat doesn't look like any other animal that runs," confirms Riskin. They sneak up over the ground and make small incisions in the skin (usually the heel) of sleeping prey. "Bats take a long time to feed," explains Colin Catto of the London based Bat Conservation Trust. "If they were trying to hover for all that time they would expend an awful lot of energy." The bats are most likely to run when moving between animals, and may have acquired the skill before the arrival of domestic livestock, at which point dinner became an easier meal. Riskin believes that the top speed of these nimble creatures could be even more impressive than demonstrated. "If they weren't in the tight confines of a cage, the bats would run faster as they would be able to jump higher," he says. Coupled with being agile and deft, Riskin's bats were also quick learners. After one short walk on the treadmill the bats mastered both the dynamics of the machine and recognized the purr of the motor. "Vampire bats are ridiculously smart," Riskin says. "As smart as a dog."
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