Using Social Media to Increase Sales and Brand AwarenessUser Rating: / 0 PoorBest Social Media MarketingWritten by Anthony Peter O'Flynn Thursday, 15 April 2010 11:23 Companies are continuously launching marketing campaigns in an effort to promote their brand and boost their sales. Some of these are highly successful Carlsberg's slogan and advertising of 'probably the best lager in the world' generates excellent brand awareness and reputation. This then contributes to increased sales and ultimately increased profits. However, many of these companies have large marketing and advertising budgets. What if your company can not afford these marketing initiatives? This is where Social media marketing comes in. Most social media marketing'tools'are free to use and can provide the same amount of marketing exposure whether you are just starting out or are a giant conglomerate. This article explains how you can use social media marketing to increase sales at a relatively low cost. Firstly, let's just dispel the myth that social media marketing does not lead to a direct increase in sales. Here are some examples to prove this: Sony announced in February that through Twitter they had earned an extra 1million in sales, Dell announced in June last year that their presence on Twitter accounted for $3 million dollars increase in sales. You might argue that these are two big companies and they already have a brand reputation. However, other smaller companies have also experienced increased sales through social media marketing. John Fluevog Boots Shoes Ltd, a small shoe making company in Canada, reported a 40% increase in sales in 2009, the same year it started social media marketing, this was not by chance. So how can social media marketing contribute to increased sales for your company? Social media tools allow you access to millions of people. A television advert will reach the people watching at that time and allows for no interaction with the consumer. One tweet can reach millions of people. Sainsbury's for example regularly tweet their latest offers. Anyone wanting to keep up with these can simply follow Sainsbury's on Twitter. This gives a much bigger potential customer base and allows for sales to increase, whilst also creating brand awareness. Furthermore, people can respond to these tweets, which provides a forum for customer interaction and thus customer insight. Your business can emulate this, tweeting your promotions provides free advertising. If this is done creatively, it really can boost sales and get your company noticed. Social media marketing works in a similar way to other forms of marketing; it is viral. A small company initially works on a word of mouth basis, people tell their friends. Social media, especially Twitter and Facebook, work with this 'friend' concept. People can give you positive reviews, recommend your product and tweet about your company. This whole social community allows your company's name and brand to be viewed by a significant amount of people. Continuous use of social media over time creates brand awareness and thus helps to increase sales. One of our clients, PeachorLemon, a car review website, gained over one hundred followers on Twitter within a week. This is a hundred more people who know about promotions and offers, may tell their friends, visit the website or use other social media outlets to mention PeachorLemon. All this creates brand awareness and over time increased use of the website, thus increasing its value. The effect social media can have on brand awareness is critical in the future of small businesses marketing strategy. Brand awareness is only one way in which sales are increased, there are many other important contributing factors. Air Jordan 5 White Varsity Red Obsidian ,Cardinals 7s Air Jordan 5 3Lab5 Championship Cigar 6s Air Jordan 7 Retro Year of the Rabbit 2011 Black Toe 1s Spizike Bordeaux Air Jordan 3 Fear Air Jordan 4 Retro Fire Red 2012 Cool Grey 12s I have read that podiatrists say not to wear used shoes because it may cause foot problems in the kids later. My boys are 3 1/2 yrs apart and i don't save any shoes except i may save the soccer cleats ods wore one day/ wk for 1.5 hrs for 3 mo. I saved them but i don't know if i will go through having yds wear them or not. I don't think anyone is a bad mom for saving shoes. But i have read that enough about shoes and i guess my mom had to. We were poor but she wouldn't give me used shoes even though most if my clothes were handmedowns when i was in elementary school. So i try to save money in other ways but i won't skimp on shoes. My DD wears her brothers shoes all the time. She's got a shoe addiction though and will even wear mine if they are left out of a closet. I caught her walking around in my sandals because per her "they fit momma cause I can walk and not fall." Yeah her logic defies me sometimes. I have a bag going on right now where I'm packing up all the smaller shoes and ones that don't fit either kid so I can foster the boys shoes off on my twin and give the others away. I'm slowly working on decluttering and saving money for everyone at the same time. Air Jordan 5 White Varsity Red Obsidian,Well known internet marketing consultant and business trainer Michael Bashi has recently launched a new website that is already turning out to be an excellent training platform for people looking to work from home instead of working full time in offices. Michael Bashi is a highly respected trainer in the online business community and has been the man behind many highly successful online tutorials. Anyone can sign up for the highly effective training program just by providing their email address. With a continuously shrinking job market all over the world, many bright and enterprising young men and women now look for different avenues to work from home. Affiliate marketing is certainly a great option for them because no product is required to start an affiliate campaign. However, information overload and the presence of too many substandard programs make the job difficult for a beginner. TheAffiliateRollout offers all the required lessons and tools to start a new affiliate campaign that is sure to deliver results, if the steps are followed properly. According to Mike Bashi, the tree important factors influencing the success of an affiliate campaign are the product, audience and traffic. The techniques to master the process of making the correct choices have been explained in detail in a video presentation, in the website. Talking about his new website, Mike Bashi says, "Well, The Affiliate Rollout has a set in stone method that from experience has always been proven to be successful, and it works. If you are interested to learn these methods on video, then, please check our website". About the Company: The Affiliate Rollout is a recently launched training module from distinguished internet marketing expert Michael Bashi. This website has been created specifically for beginners in the world of affiliate marketing.
Authentic Air Jordan 5 White Varsity Red Obsidian,Brazil World Cup 6s Thousands of nuclear loci via target enrichment and genome skimming A new approach in next generation sequencing, called Hyb Seq, uses targeted sequence capture via hybridization based enrichment and makes it possible to sequence hundreds of genes at one time. The new protocol is poised to become the standard for efficiently producing genome scale data sets to advance our understanding of the evolutionary history of plants, and is available in the September 2014 issue of Applications in Plant Sciences. Recent research applying bioinformatics and biometrics to the study of plant form and function is presented in a special issue on Bioinformatic and Biometric Methods in Plant Morphology, published in Applications in Plant Sciences. The methods presented in the issue include automated classification and identification, a new online pollen database with semantic search capabilities, geometric morphometrics, and skeleton networks, and present a picture of a renaissance in morphometric approaches that capitalize on recent technological advances. Worms, flies and humans. Our common genomic legacy, key to understanding cell biology CRG researchers contribute to a project that pointed out key sets of co expressed genes that may be fundamental for animal cells. Scientists compared the transcriptome of three very evolutionarily distant, yet well studied model organisms: the worm C. elegans, the fly D. melanogaster and the human H. sapiens. They found sets of genes that are co expressed in each of the three species, all of them mainly involved in development. NIH/National Human Genome Research Institute Contact: Laia Cendr Study shows promise in automated reasoning, hypothesis generation over complete medical literature With approximately 50 million scientific papers available in public databases and a new one publishing nearly every 30 seconds scientists cannot know about every relevant study when they are deciding where to take their research next. The scientists say their laboratory findings in mouse models of the disease could lead to a more targeted and effective molecular therapy that would also reduce the harmful side effects of current treatments. National Institutes of Health, Canadian Institutes of Health Research Signatures of selection inscribed on poplar genomes In a study published ahead online Aug. 24, 2014 in Nature Genetics, a team of researchers from Oak Ridge National Laboratory, the Department of Energy Joint Genome Institute, and West Virginia University used a combination of genome wide selection scans and analyses to understand the processes involved in shaping the genetic variation of natural poplar (Populus trichocarpa) populations. The approach applied genomics to ecological questions, and could help developing more accurate predictive climate change models. Biomarker in an aggressive breast cancer is identified Northwestern University scientists have identified a biomarker strongly associated with basal like breast cancer, a highly aggressive carcinoma that is resistant to many types of chemotherapy. The biomarker, a protein called STAT3, provides a smart target for new therapeutics designed to treat this often deadly cancer. Using patient data from The Cancer Genome Atlas, the researchers used bioinformatics techniques and found that a small number of genes are activated by STAT3 protein signaling in basal like breast cancers but not in luminal breast cancers. H Foundation, NIH/National Cancer Institute BGRF announces OncoFinder algorithm for reducing errors in transcriptome analysis The BGRF proposes a new concept for signalome wide analysis of changes in intracellular pathways, called OncoFinder, which allows for accurate and robust cross platform analysis of gene expression data. This new technique will allow scientists to derive useful information from and compare the hundreds of thousands of data sets obtained using legacy equipment as well as data sets obtained from biological samples preserved in paraffin blocks and partially degraded samples. Insilico Medicine, Inc., Pathway Pharmaceuticals A shift in the code: New method reveals hidden genetic landscape With three billion letters in the human genome, it seems hard to believe that adding or removing a base could have much of an effect on our health. Yet, such insertions and deletions can dramatically alter biological function. It is has been difficult to detect these mutations. Cold Spring Harbor Laboratory scientists have devised a new way to analyze genome sequences that pinpoints insertions and deletions in people with diseases such as autism, obsessive compulsive disorder, and Tourette syndrome. National Institutes of Health, National Science Foundation, Cold Spring Harbor Laboratory, Stanley Institute for Cognitive Genomics, Simons Foundation Make your mobile device live up to its true potential as a data collection tool Researchers at the University of California, Davis, have developed Easy Leaf Area, a free software that calculates leaf surface area from digital images. Leaf measurements are often critical in plant physiological and ecological studies, but traditional methods have been time consuming and sometimes destructive to plant samples. Easy Leaf Area described in a recent issue of Applications in Plant Sciences allows users to accurately measure leaf area from digital images in seconds. Air Jordan 5 White Varsity Red Obsidian Tantrums are a fact of life when you live with a 2 year old. Your best defense is a good offense whenever possible, try to avoid situations that could provoke a tantrum. Yes, that's easier said than done, but these tips may help: A tantrum is more likely when your child is tired or hungry, so try to save your grocery shopping and trips to the post office for when he's fed and rested and always keep a snack handy. Frustration is also a big tantrum trigger. If you know your child is going to insist on visiting the pet store when you go to the mall, make sure you have time to do it, or think twice about the trip. Once one starts, it's hard to reason with your child. If you find his public tantrum embarrassing, your best move is to leave. Becoming harsh or punitive won't help end the tantrum and will only get you more upset and angry. Remember: Your job is to remain as calm as possible. Leaving the situation helps everybody, even if it means you'll have to go back to the store later to finish your shopping. If you can't leave altogether, try to exit the immediate scene. Hugs are fine, but don't change the rules after a tantrum. If you told him that it was time to leave the playground and he responded with a tantrum, it's still time to go when the tantrum is over. Your child will have tantrums, and some of them are bound to happen in public. It doesn't mean you're a bad parent, only that you're the parent of a 2 year old. People may be looking at you, but it's very possible that they're feeling sympathetic, not critical. Regardless of any looks you get, remember that your child doesn't understand your embarrassment. You may simply want to stick close to home or be prepared to make a quick exit until that happens. This Internet site provides information of a general nature and is designed for educational purposes only. If you have any concerns about your own health or the health of your child, you should always consult with a physician or other healthcare professional. Please review the Terms of Use before using this site. Your use of the site indicates your agreement to be bound by the Terms of Use.
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